da doce： The New York/New Jersey's MetLife Stadium was picked over Dallas to host the 2026 World Cup final with Kim Kardashian set to play a key role.
da betsul： Article continues below
Article continues below
Article continues below
AT&T & MetLife were locked in an intense battle Opportunities for commercial activations played a major role in the pick Kardashian to continue playing a major role in collaboration with FIFA WHAT HAPPENED?
According to the intense competition to host the 2026 FIFA World Cup final narrowed down to Dallas and New York City, with stadiums in Arlington, Texas (AT&T Stadium), and East Rutherford, New Jersey (MetLife Stadium), respectively, being the focal points. Dallas seemed poised for victory, but after FIFA president, Giani Infantino revealed that the city would host nine matches, the most among all host cities, it was obvious that their rivals had checkmated in the race to host the title decider of the showpiece event in 2026.
However, the unexpected decision to award the final to New York/New Jersey took many by surprise, indicating how close Dallas was to clinching the prestigious event. This choice underscored the intricate dynamics of FIFA politics, where apparent frontrunners may not always secure the bid.
Advertisement(C)Getty ImagesTHE BIGGER PICTURE
New York City presented compelling advantages from the outset, including its extensive public transportation network, a comparatively less controversial political climate than Texas, and a lucrative media market in a favourable time zone. The potential for commercial engagements around iconic landmarks further enhanced its appeal. MetLife Stadium's successful hosting of the Copa America Centenario final in 2016 also bolstered confidence in its capability to stage high-profile matches.
WHAT JERRY JONES, OWNER DALLAS COWBOYS, SAID
Speaking to Jerry Jones, owner of the Dallas Cowboys, said: "It was a hell of a battle. We almost got there.”
Although New Jersey did bag the biggest prize New Jersey Gov. Phil Murphy was uncertain until the last moment.
“I started a war game in my mind that that probably meant that they weren’t going to get the final,” Murphy said.
"I felt at that point that it was, more likely than not, that it would be us.”
DID YOU KNOW?
Reality TV star Kim Kardashian announced on a FIFA live stream that the USMNT will host their first game at Los Angeles' SoFi Stadium. Infantino also posted an Instagram collaboration with the pop celebrity as part of the promotion of the launch event. It is reported that it is just the beginning and her presence was not a one-off appearance as several other superstars and legends of the sport have been lined up for similar activities.